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"ants have been incredibly industrious for millions
of years, yet their productiveness nourishes plants, animals,
and soil."
Nature doesn’t have a design problem. PEOPLE DO.
Source: ‘Cradle to Cradle’, William McDonough
& Michael Braungart
Become an ant.
This was a presentation made at Brunel University in partial
fulfilment of MA Design & Branding Strategy.
Griib design will specify recycled materials and try
to introduce 'up cycling' wherever possible.
Something to think about…
80% of the product and environmental cost is determined at the
early development stages.
Q Who is responsible for the early development
stages? (Designers)
Q Will government directives and recovery targets
become future brand drivers?
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