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Griib Design > Sustainability > Imagine this...

Sustainability

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Imagine this as a design brief...

Design a system of production that:

  1. puts billions of pounds of toxic material into the air, water, and soil EVERY YEAR
  2. produces some materials so DANGEROUS they will require constant vigilance by future generations
  3. results in gigantic amounts of WASTE
  4. puts valuable materials in holes all over the planet, where they can NEVER be retrieved
  5. requires thousands of complex regulations - not to keep people and natural systems safe, but rather to keep them from being POISONED too quickly
  6. measures productivity by how FEW people are working
  7. creates prosperity by digging up or cutting down natural resources and then BURYING or BURNING them
  8. ERODES the diversity of species and cultural practices.

Source: ‘Cradle to Cradle’, William McDonough & Michael Braungart

Pretty horrendous? This was the industrial revolution.

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