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Opinion
without fact is prejudice…worth nothing!
Rob Holdway - Giraffe Innovation
Design is not
just about products and services, but people and culture
John Boult - Product First
40% of rapidly growing businesses use
design in the idea generation, research
and R & D stage of new product or service development … but only 14%
of businesses overall do so
Design in Britain 2003/04
ALL of the research evidence and major successes of
leading companies points to the advantages of early engagement. Design research
leads to innovative ideas inspired from user research.
For management
and marketing consultancies it can mean more confident decisions to support
brand or design strategy, for design consultancies the research
is
able to give scope for ideas from fresher perspectives.
Much of
the recent design research has been visual; identifying user preferences and
choices which have led to more effective marketing communications.
Design
research can be in the form of written reports and offer strategies depending
upon the need and user objectives and commissioning agency.
All research is bespoke
and tailored to specific needs, it can give broad or deeper understanding of
specific issues, while understanding experiences and
facts rather
than subjective opinion.
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