| Client:
Litetec
Project Description:
Company identity and promotional literature.
Objective:
Develop a new company identity that
manages scientific and entertainment industries.
Work:
Benchmarking and visual re-positioning
of company
Full company identity
Company literature
Web design
Outcome:
Two opposite markets created a design problem
if one identity was to be developed, so we used a common
denominator (light) to bridge the gap. We filmed moving
fibre optics and froze the video frames, using the 'trace'
left by the fibre optics, which formed the company logo.
Introduced
complementary express optics logo for the web ordering
system. Positive client feedback, more relevant business.
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