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Griib Design > Portfolio > Labelon

Portfolio

Client:
Labelon

Project Description:
Page of company brochure promoting injection moulded labels.

Objective:
To communicate service & experience to London fashion houses.

Work:
Mood boards to show styles and identification of real design problems. Concept, design and artwork. Model hire and studio photography. Retouching and photographic manipulation. Brochure print and management.

Outcome:
Better awareness of Labelon’s manufacturing capability and connection with top London fashion houses for more sales. The images shown are pages from the company brochure, showing the label with the sketched garment. The outcome reflected the company’s service rather that the physical product, highlighting user benefits rather than production processes.

Photoshoot of models gave a base for the sketches, with the labels positioned over sketched clothing.