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Yr12/13 literature to promote higher education fair
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Client:
Connexions
Objective:
To work with young people (Yr8-Yr12) Identify young people’s
design preferences to images and items that effectively
communicated the message
From Connexions. Apply research to new company identity.
- Design
tools and focused groups allowed tighter design brief,
which gave effective and relevant results.
- Constant design
assessment and checking with focus groups to ensure
perceived images worked and were well interpreted.
Design forecast for future fashion changes with implementation
plan of 3 years.
- Design, artwork and print management.
Outcome:
Design receiving positive feedback from young people and
appreciation due to being asked and involved. Delicate
subjects and situations communicated with compassion
and without prejudice.
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