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Griib Design > Portfolio > Casio Electronics

Portfolio

Client:
Casio Electronics

Project Description:
Watch band display system for electronics company

Objective:
Develop ideas for watch band display system.

Work:
Concept and development work. Liaison and management with injection moulding companies. Prototype and testing

Outcome:
We identified problems with regular vertical display system normally used on store counters to display watch bands, so suggested an alternative design that used brand image and reflected brand values. Prototypes produced and progressed.


We felt conventional watchband system failed to deliver impact and communicate rugged brand values, so suggested alternative.