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How will future brands adapt to eco-social pressures
and anti-capitalist emotions?
"We need to do a better job of asking what kind of tomorrow we
want to create, with the possibilities science opens up for
us"
Prof.
Lord M
Brands are about making emotional connections, however
consumers are getting the message that we cannot go on buying the amount
of ‘stuff’ we do.
(not convinced? Take a look at your neighbours' driveways on
the next recycling collection day…more bags, aren’t
there?)
Our conscience is telling us that waste is bad while big
brands are exploiting third world labour and corporately
crushing
our lives. Will future brands be more pulled than push? If
brands
are about making emotional connections, we need to think
about ethical and eco design not just CSR.
How will future
corporate brands align themselves with eco-brand drivers?
How
will future brands visually communicate with the introduction
of crash packaging legislation & re-useable products?
Will
government directives & recovery targets become brand
drivers?
Will brands be seen to be doing the ‘right’ thing?
"People will always talk about brands in the way companies do
not wish or expect them to…"
The Henley Centre
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