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Brand
traps can arise if the implementation of the brand
identity gets confused and, too much emphasis is placed
on any one asset attributed to the brand identity, this can
limit a broader execution of the brand identity.
Griib design can
help guide businesses to a strong brand
identity that connects with other businesses or user groups.
It
is important to plan the product or service in relation to
the company's business position, or plan the position of the
company itself. Correct execution will mean scope for
development and structure for long-term growth.
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