Building working communities

Empowering a company to deliver their brand identity by introducing a design toolkit based on workshop findings. Service structure to help clients’ customers retrain for their future and practical achieve workplace skills.

How do you achieve internal harmony to unite and reflect external vision?

Brief:

To challenge internal (staff) and external (customer) understanding of who and what the company had become

Sometimes, an organisation can lose sight of its goals as it becomes more succesful. When this success leaves new staff unsure of what the company stands for and what this means to customers, a service (or brand) gap appears. Our approach...

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Identify strenghts of   service and how this      helps customers	Introduce a company               nucleus that’s adopted     by staff and directors	Develop a service structure            to help articulate the benefits of this service to customers	Identify service gaps and   develop tools for staff          and directors

Delivery:

Structured workshops investigated people & culture attitudes and the customer service design.

Recommendations for communication unity and customer experience to be designed and managed.

Established value and intrigue for different audience groups, while being true to the company philosophy (brand).

Creation of a product and service map to allow growth through a structured framework.

Client comments:

“Your focus on the purpose of the business and looking at the unspoken messages was thought provoking and an interesting process. It had a much wider impact than I had anticipated”.

“Workshop was really detailed and informative. You have understood the company well with our vision and mission in place”.

“Interesting as well as being fun. Enjoyed doing the tasks!”

“...Breaking down the organisation and building the structure in a different view”. ” All comments from staff and directors