Turning Power into Performance

What do you do when quality work is not appreciated?

As companies, want to be the best we can be, whatever business we’re in. But sometimes the reach extends beyond the grasp and convincing clients you are capable of greater things is a challenge. Our client needed fresh communication design and brand building. Our approach...

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Customer research identified positive but outdated views	Created distinction and identified value. Developed ‘quality’ marque	Demonstrated and communicated this quality	Introduced ‘change’ messages over B2b distribution channels

Results:

• Improved awareness of quality performance wiring solutions and the value to race teams
• Client now reaching beyong their grasp to professional race series including F1
• Developed platform for growth and structured client communications
• Perceptions now reflect true position and capability of the company

Client comment:

“We wanted to increase our profile to attract professional motorsport teams but knew our image and reputation needed to fit our vision.

We thought a brand was for larger companies with expensive budgets, however soon realised how brand building affects every company, you either choose to manage it or you don't.

We chose to manage our corporate brand development but wanted professional advice and guidance to do it. Andy took us through a steady and structured brand building process to help us achieve our vision.” David Cunliffe - Managing Director

Deliverables:

• Stand design for National Autosport show, NEC.
• Case bound book to professional motorsport teams, describing company service areas. 150 copies.
  Foil blocked, de-bossed, hand sewn. Spot UV pics highlighting specialist service and delivery.
• Website - flexible, fresh, powerful.
• Trade advertising to promote importance of motorsport electronics and campaign to challenge buyers to change their electronics’ supplier.