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Author Archives: andyg
Toxic Brands
What is a toxic brand? …Well, a brand gone bad, or at least lost its credibility to the point that no one wants to be associated with it. We all know about News of the World, a Sunday newspaper concentrating … Continue reading
Posted in Griib Design
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How do you predict what your customers will buy?
You can’t, can you?… well, I believe you can. I was reading an Introduction to Psychology (yes, I know…yawn, but bear with me…). I found some loose models, including one of The theory of reasoned action. (shown redrawn below). I … Continue reading
Posted in Design thinking
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Brand fitness… stretch or jump?
A sports car manufacturer near me is considering a city car to extend its product category into a different sector. While there is some merit in this and credibility may come from the green credentials associated with this product, you … Continue reading
Posted in Design thinking
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Learning to count again…
In the current business climate, it is not unusual to hear of colleagues losing jobs and governments closing services only to reinstating them under a different identity. This (to me) seems madness and I wonder what value or measurement our … Continue reading
Posted in Design thinking
Tagged design and brand strategy, Design Research, Griib Design
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Camouflage
Having been on leave for a couple of weeks, I thought I’d update my blog over the Easter weekend. We had a family holiday to the US and all made a point of trying more experiential activities. I wrestled with … Continue reading
Posted in Design thinking
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Music… and the design of branding strategy
I’m really looking forward to summer now! … had enough of the colder months. I like open air gigs and if the sun is shinning, it’s even better. There are many similarities with gigs and the music industry, and corporate … Continue reading
Posted in Design thinking
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Product and user interaction (and cultural differences)
If we are going to put emphasis on the end user, it is important to consider how consumers react and buy products and services. B2b companies can also learn about this customer interaction and apply to procurement managers, or consider how the decision making process … Continue reading
Posted in Design thinking
Tagged Andy Griib, Griib Design, Product and user interaction
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Brand marketing perspectives, how important are they?
A common ‘trap’ many companies fall into when considering brand positioning relates to product/service perspectives. Many companies put emphasis on their product or technology, focussing inward on growth and develop the product highlighting its technical prowess, then try to use these … Continue reading
Don’t despair, innovation is here!
During times of recession and low economic output, it is sometimes difficult to see the positives and plan future growth. As part of some recent research, I was reviewing historic highs & lows of economic trends, then comparing these with … Continue reading
Posted in Innovation
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Carbon offset your print
Is print dead?…no, and it doesn’t even smell funny anymore. We are all fully aware of our responsibility to protect our environment, but how many of us actively push carbon offset printing? Most of us are aware of low chlorine, … Continue reading
Posted in Innovation
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