Monthly Archives: June 2011

Brand fitness… stretch or jump?

A sports car manufacturer near me is considering a city car to extend its product category into a different sector. While there is some merit in this and credibility may come from the green credentials associated with this product, you … Continue reading

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Learning to count again…

In the current business climate, it is not unusual to hear of colleagues losing jobs and governments closing services only to reinstating them under a different identity.  This (to me) seems madness and I wonder what value or measurement our … Continue reading

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