Monthly Archives: June 2011

Brand fitness… stretch or jump?

Posted on June 23, 2011 by andyg

A sports car manufacturer near me is considering a city car to extend its product category into a different sector. While there is some merit in this and credibility may come from the green credentials associated with this product, you … Continue reading →

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Learning to count again…

Posted on June 1, 2011 by andyg

In the current business climate, it is not unusual to hear of colleagues losing jobs and governments closing services only to reinstating them under a different identity.  This (to me) seems madness and I wonder what value or measurement our … Continue reading →

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