Monthly Archives: February 2011

Product and user interaction (and cultural differences)

If we are going to put emphasis on the end user, it is important to consider how consumers react and buy products and services. B2b companies can also learn about this customer interaction and apply to procurement managers, or consider how the decision making process … Continue reading

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Brand marketing perspectives, how important are they?

A common ‘trap’ many companies fall into when considering brand positioning relates to product/service perspectives. Many companies put emphasis on their product or technology, focussing inward on growth and develop the product highlighting its technical prowess, then try to use these … Continue reading

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Don’t despair, innovation is here!

During times of recession and low economic output, it is sometimes difficult to see the positives and plan future growth. As part of some recent research, I was reviewing historic highs & lows of economic trends, then comparing these with … Continue reading

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Carbon offset your print

Is print dead?…no, and it doesn’t even smell funny anymore.  We are all fully aware of our responsibility to protect our environment, but how many of us actively push carbon offset printing? Most of us are aware of low chlorine, … Continue reading

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